“Embracing the Central Axis” for Celebration—Marathon along Beijing Central Axis
The “Embracing the Central Axis” for Celebration—Marathon along Beijing Central Axis, a collaborative initiative of the Beijing Central Axis Protection Foundation and the Joyrun, a well-known sports data platform in China, has garnered a total of 271,273,532 impressions, 2,943,740 clicks and 323,811 participants since its launch on August 16.
This event aims to invite runners from across the country to experience the charm of the ancient capital Beijing through running. Participating in online and on-site activities not only deepens runners’ understanding of the Beijing Central Axis but also inspires more to explore it. Collectively, through practical actions, we safeguard our cultural treasures.